Table of Contents
What is Local SEO?
Local SEO refers to the process of improving the ranking of a website in search engine result pages for searches related to local businesses or places.
Local SEO is beneficial for your business because it helps you improve your online visibility. One of the most attractive benefits of Local SEO is that it can be used no matter what industry type you are in, without having any restrictions.
With this strategy, potential customers will be able to find and reach out to your company even if they are not physically there near you. Google Maps and other map services also give information on addresses, which is something that consumers always want when they are looking for places or businesses nearby.
If a customer cannot find what they require on google maps then they will most likely come to your website to see what you have to offer and if they like it, they will most likely give you a call or visit your store.
If the customer can find what they are looking for on Google Maps or if they have an inquiry and you are able to reply then there is a high possibility that they will visit your store or contact you through phone calls and social media.
The Local SEO process is much easier to do than it is to explain. In order to start making more money, many businesses are turning their websites in Google maps into Local SEO pages. If a customer is searching for a specific kind of service or product then the process of Local SEO will be beneficial for your business. Ways that it can be useful include:
When local searches are being searched, results are given right in front of the searcher and they have the option of seeing multiple locations at once or narrowing down their search by distance as well as other limitations such as hours and location.
Also Read: How To Increase Website SEO Ranking
The targeting that is given to local searches is based on actual geography and demographics. There are many different results and businesses that can fit into a niche, whether it be new restaurants, retail establishments, grocery stores, or even hotels.
Local SEO is also very easy to do and can help your long-term goals. If you are in a high competition of industries then you should start looking at ways of improving your ranking without having to spend too much time on it all the time.
There are many different things that can be done to improve your business online and when it comes to Local SEO those things will greatly benefit your business. You should also see about promoting your business on social media and avoiding spammy marketing tactics if possible.
Do not be afraid of being behind with the times. If your business is not using Local SEO then you should start today in order to gain more customers as well as exposure. It is also best to use Local SEO because the information that is given out is currently being used and it will help your business become more competitive.
Local SEO will also help the top ten search engines give out the most popular results in a large radius and choosing multiple options will narrow down your search as well. Local SEO can be very beneficial in helping businesses be successful, get a high ranking on Google Maps, and attract more customers.
Customers always want to know where a company or service provider is located so that they can easily find them without having to go through any trouble or inconvenience of driving all over town looking for their establishment.
Also Read: Why Content is Important in SEO
With Local SEO, your business will be able to grow and flourish in a very positive way. The more that your business helps the customer, the more that they will be able to differentiate you from the competition. You should also see about promoting your business through social media in order to gain more customers and future success.
The internet offers an unlimited amount of information that is based on people’s needs as well as their wants. With Local SEO, you are sure to reach out to customers and help them with their needs as well as their wants.
How Local SEO Effective for Your Business?
Local Searches are the most common type of search. It’s been said that local searches currently hold over 50% of the total search volume and are still rising. Local Searches are important for businesses because they take place in context, meaning these searches occur when a person is looking for services or products in their community. This can really help drive traffic to your business and you need to ensure your business has a strong online presence within the local search ecosystem.
In order to rank well in local searches, you will need to establish strong backlinks and optimize your website with accurate metadata. This includes optimizing your title tags, descriptions, HTML headings, and page URLs so they have as much information about your business as possible. Your website should also be optimized with the right images and when possible, optimized with Google’s sitemaps.
When conducting your local search optimization, ensure that you are targeting a relevant area and include your business name in your title tags. Additionally, it is crucial to have high-quality descriptive text on each page of your website, so that when a user searches for a specific location in your business’s area they end up on the most relevant page of the website.
If you would like to learn more about local SEO strategies and how they can help you rank well in local searches, please feel free to contact us today.
Also Read: Search Engine Submission Sites
How to set up GMB Account?
- Sign up for the Google My Business account.
- Add your business to Google My Business
- Add a place on Google Maps for your business
- Verify with the email and phone number you entered when you signed up that you are the owner of the company
- You can add “additional contact information” to Google My Business
- Add your business information and photos
- Make sure you have a contact person and address in your listing so that every time someone looks up your business they can call you
- Update your information regularly. You can choose to only send out notifications when someone adds a new review, but make sure you are always aware of the exact details about how many reviews people had, what type of review it was, etc.
The link from GMB to your website is under your local business listing. This should be the first thing people see when they look at a business in their area.
GMB is a great way to get backlinks. You will want to make sure your business information is complete and up-to-date so Google can take you seriously. You also want to make sure you are using the right keywords in your description that people would type in to find your business.
Also Read: Dofollow Backlinks
What is Citation in Local SEO?
Citation is a mention or reference of your website’s name, address, phone number, email or other contact information in another company’s online directory. The more citations you have in the form of listings, mentions, and links on other sites, the higher your Web rankings will be.
Your citation campaign will be unique to your business. A good place to start is with a Google search of your business name + “citations” and then eliminate any results that don’t seem relevant or seem spammy. If the ones remaining are too costly or time-consuming, consider outsourcing the project to an experienced Local SEO company.
Also Read: How To Increase Website Traffic
The following are some places for businesses to look for free citations:
1) The Four Listings
The Four Listings is a free citation directory that you can use to get your name and contact information listed on 4 different business listing sites. The Four Listings supports the whole United States and accepts listings in all categories of business including local, health, travel and tourism, attorneys-at-law, churches, and religious organizations.
2) Acxiom
Acxiom offers business listings for paid for both local and national businesses. The cost is $1,000/year. However, the company donates a portion of the fee to charities and non-profit organizations.
3) Bizrate
Bizrate offers business listings for free for both local and national businesses on its online directory, BizRate. It provides a way for customers to find businesses using a variety of filters. The site has been used by over 6.5 million consumers.
4) Yahoo!
The Yahoo! Local Small Business Center offers a business listing for free for both local and national businesses on its online directory, Yahoo! Local. It includes simple steps on how you can get listed on the directory through its automated system, but if you want the listing to show up higher in search results, you will have to buy “Featured placement” at a cost of $350/year or $25/month or $300/year or $30/month respectively if billed annually and monthly respectively.
5) Yellow Pages
The Yellow Page directory provides a paid business listing for both local and national businesses on its online directory, Yellow Pages. It includes a free online version that can be viewed on the internet, but if you want to have the listing appear higher in search results, you will have to pay for the higher placement rate of $4.95/month or $79.99/year or $8.99/month or $49.99/year respectively if billed annually and monthly respectively as well as put up a phone number on your listing.
6) Local SEO
The Local SEO Guide is a free online directory and resource for local search. It provides a way for businesses to get listed on the directory through its automated system, but if you want the listing to show up higher in search results, you will have to purchase “Featured placement” at a cost of $350/year or $25/month or $300/year or $30/month respectively if billed annually and monthly respectively.
7) Yelp
The Yelp directory provides a free business listing for both local and national businesses on its online directory, Yelp. It offers a phone number for businesses with listings on the site and a badge for businesses to put on their website. It also has a mobile application for iPhone and Android users.
Local SEO: Top 100+ Free Business Listing Sites
| S.No | Free Business Listing Sites | DA | Link Type |
| 1 | foursquare.com | 92 | Dofollow |
| 2 | mapquest.com | 92 | Dofollow |
| 3 | trustpilot.com | 92 | Dofollow |
| 4 | amazon.in | 91 | Dofollow |
| 5 | biz.prlog.org | 89 | Dofollow |
| 6 | manta.com | 88 | Dofollow |
| 7 | angel.co | 85 | Dofollow |
| 8 | tradeindia.com | 85 | Dofollow |
| 9 | indiamart.com | 82 | Dofollow |
| 10 | yellowbot.com | 81 | Dofollow |
| 11 | sulekha.com | 77 | Dofollow |
| 12 | communitywalk.com | 76 | Dofollow |
| 13 | bizcommunity.com | 75 | Dofollow |
| 14 | snapdeal.com | 75 | Dofollow |
| 15 | sitejabber.com | 73 | Dofollow |
| 16 | justdial.com | 71 | Dofollow |
| 17 | showmelocal.com | 71 | Dofollow |
| 18 | yellowpages.webindia123.com | 70 | Dofollow |
| 19 | exportersindia.com | 69 | Dofollow |
| 20 | lacartes.com | 69 | Dofollow |
| 21 | reviewcentre.com | 69 | Dofollow |
| 22 | 2findlocal.com | 68 | Dofollow |
| 23 | ezilon.com | 68 | Dofollow |
| 24 | in.ezilon.com | 68 | Dofollow |
| 25 | mouthshut.com | 68 | Dofollow |
| 26 | yelloyello.com | 68 | Dofollow |
| 27 | citysquares.com | 67 | Dofollow |
| 28 | gust.com | 67 | Dofollow |
| 29 | connect.releasewire.com | 66 | Dofollow |
| 30 | prsync.com | 66 | Dofollow |
| 31 | expressbusinessdirectory.com | 65 | Dofollow |
| 32 | briefingwire.com | 64 | Dofollow |
| 33 | businessworld.in | 64 | Dofollow |
| 34 | maharashtradirectory.com | 64 | Dofollow |
| 35 | locanto.net | 63 | Dofollow |
| 36 | elocal.com | 62 | Dofollow |
| 37 | in.enrollbusiness.com | 62 | Dofollow |
| 38 | local.indiaonline.in | 62 | Dofollow |
| 39 | myntra.com | 62 | Dofollow |
| 40 | callupcontact.com | 61 | Dofollow |
| 41 | thetoptens.com | 61 | Dofollow |
| 42 | find-us-here.com | 60 | Dofollow |
| 43 | yellowpages.cybo.com | 60 | Dofollow |
| 44 | ijnet.org | 59 | Dofollow |
| 45 | cityinsider.com | 58 | Dofollow |
| 46 | traderscity.com | 58 | Dofollow |
| 47 | trepup.com | 57 | Dofollow |
| 48 | asklaila.com | 56 | Dofollow |
| 49 | clickindia.com | 56 | Dofollow |
| 50 | hotfrog.in | 56 | Dofollow |
| 51 | igotbiz.com | 56 | Dofollow |
| 52 | gidonline.com | 54 | Dofollow |
| 53 | indiabizclub.com | 54 | Dofollow |
| 54 | indiacom.com | 54 | Dofollow |
| 55 | whereincity.com | 53 | Dofollow |
| 56 | designfirms.org | 52 | Dofollow |
| 57 | eindiabusiness.com | 50 | Dofollow |
| 58 | foodpanda.in | 50 | Dofollow |
| 59 | in.wowcity.com | 50 | Dofollow |
| 60 | kugli.com | 50 | Dofollow |
| 61 | routeandgo.net | 50 | Dofollow |
| 62 | tuugo.co.uk | 50 | Dofollow |
| 63 | akama.com | 49 | Dofollow |
| 64 | company.fm | 49 | Dofollow |
| 65 | indiabook.com | 48 | Dofollow |
| 66 | placereference.com | 48 | Dofollow |
| 67 | surfindia.com | 48 | Dofollow |
| 68 | tupalo.net | 48 | Dofollow |
| 69 | fullhyderabad.com | 47 | Dofollow |
| 70 | grotal.com | 47 | Dofollow |
| 71 | indiacatalog.com | 47 | Dofollow |
| 72 | indialist.com | 47 | Dofollow |
| 73 | indianyellowpages.com | 47 | Dofollow |
| 74 | yellowpages.ivarta.com | 47 | Dofollow |
| 75 | 40billion.com | 46 | Dofollow |
| 76 | go4worldbusiness.com | 46 | Dofollow |
| 77 | jantareview.com | 45 | Dofollow |
| 78 | yalwa.in | 45 | Dofollow |
| 79 | fundoodata.com | 44 | Dofollow |
| 80 | jimyellowpages.com | 44 | Dofollow |
| 81 | admin.cylex.in | 43 | Dofollow |
| 82 | bizsheet.com | 43 | Dofollow |
| 83 | cylex.in | 43 | Dofollow |
| 84 | dialindia.com | 43 | Dofollow |
| 85 | tuugo.in | 43 | Dofollow |
| 86 | buckeyeads.com | 42 | Dofollow |
| 87 | indianindustry.com | 42 | Dofollow |
| 88 | infoisinfo.co.in | 42 | Dofollow |
| 89 | localbiznetwork.com | 42 | Dofollow |
| 90 | vanik.com | 42 | Dofollow |
| 91 | addsera.in | 41 | Dofollow |
| 92 | bgyellowpages.com | 41 | Dofollow |
| 93 | busylisting.com | 41 | Dofollow |
| 94 | eximdata.com | 41 | Dofollow |
| 95 | startlocal.in | 41 | Dofollow |
| 96 | vcsdata.com | 41 | Dofollow |
| 97 | aaspaas.com | 40 | Dofollow |
| 98 | ecity.com | 40 | Dofollow |
| 99 | indiatradezone.com | 40 | Dofollow |
| 100 | altaindia.com | 37 | Dofollow |
Conclusion
I hope this article has helped you understand what Local SEO is and how it can help your business. You should now be able to make an informed decision on if you want to invest in Local SEO for your business. If you have any questions, feel free to ask me in the comments section below and I will try my best to answer them. If you are looking for someone to help you with Local SEO, please feel free to contact me for a free consultation. To get your business listed on the top search results page, I can help!
Also Read: Web 2.0 Sites | Free High DA PA Dofollow Classified Submission Sites | Article Submission Sites | PDF Submission Sites | Directory Submission Sites | Dofollow Directory Submission Sites | Profile Creation Sites | Press Release Submission Sites | Video Submission Sites | Social Bookmarking Sites | Image Submission Sites
